Mar 27, 2024 - Food and Drink

Metro Atlantans prefer peanut butter cups in their Easter baskets

Top-selling Easter candies, 2023
Reproduced from Instacart; Note: "Top-selling" candies were ranked by the total number of items sold in each state during the week ending Easter Sunday; Map: Axios Visuals

Reese's Peanut Butter Cups are winning the sweets war this Easter.

The big picture: Metro Atlantans understand that there's no more delightful candy than the combination of chocolate and peanut butter served in a cute cup shape, according to Instacart data shared with Axios.

Zoom in: Old-school Hershey's Milk Chocolate bars, Reese's Peanut Butter Eggs, Cadbury Easter Candy and the tried-and-true, fragile yet powerful Lindt Milk Chocolate round out the top five.

Of note: The Easter Bunny — and consumers — are feeling the pinch of inflation this year with skyrocketing cocoa prices.

  • Cocoa is more expensive than copper, surpassing more than $9,000 a ton for the first time on Monday.
  • Cocoa prices have surged in recent weeks amid disruptive weather amplified by climate change and rising freight costs, Axios' Deena Zaidi reports.

The big picture: Consumers are expected to spend $3.1 billion on candy this year, down from $3.3 billion for the holiday in 2023, the National Retail Federation's annual holiday survey found, Axios' Kelly Tyko reports.


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