Jan 4, 2024 - Music

Taylor Swift was Atlanta's hottest ticket in 2023

Wilborn P. Nobles III

Photo illustration of a ticket with Taylor Swift stamped on it — Photo Illustration: Natalie Peeples/Axios. Photo: Kevin Mazur/Getty Images

Taylor Swift was the top draw among Atlanta concerts on StubHub last year.

How it works: A report from the company tracked its highest-selling ticketed events globally between Jan. 1–Nov. 28, 2023.

Zoom in: These were Atlanta's highest sellers in 2023:

Taylor Swift, April 28-30
Chick-fil-A Peach Bowl: Georgia vs. Ohio State, Jan. 1
Morgan Wallen, Nov. 10-11
Beyoncé, Aug. 11-12, 14
SEC Football Championship, Dec. 2

Flashback: MARTA transported 140,000 people during Swift's hat trick in Atlanta, Thomas reported.

That's roughly triple the number of the transit agency's regular weekend riders.

Of note: Cobb County's Truist Park hosted Wallen, but the Mercedes-Benz Stadium hosted every other top-selling event in Atlanta last year.

The intrigue: Among the top-selling baseball teams, Stubhub reports the Atlanta Braves ended 2023 as the most in-demand team across all leagues — surpassing the Yankees.

Atlanta United came in fourth among MLS teams.

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Taylor Swift was Atlanta's hottest ticket in 2023

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