Photo: Budrul Chukrut/SOPA Images/LightRocket via Getty Images

Google said Thursday that it's waiving fees for the next five months that news publishers must pay to serve up ads using its "Google Ad Manager" technology.

Why it matters: The announcement comes days after Google announced a journalism emergency relief fund for local news. Google and its tech rivals Facebook and Twitter are stepping up to provide relief to local news outlets during the coronavirus because their platforms' users are reliant on that content.

Yes, but: Not all publishers pay Google directly to access its ad serving tools.

  • Google usually works directly with publishers that reach a certain traffic threshold.
  • Smaller publishers, including many local outlets, typically access the Google Ad Manager tool through third-party resale companies.
  • Google will be working with those resellers to offer ad serving discounts to news publishers producing original journalism, which may include some local news producers.

Go deeper

Scoop: Facebook cracks down on political content disguised as local news

Illustration: Eniola Odetunde/Axios

Facebook is rolling out a new policy that will prevent U.S. news publishers with "direct, meaningful ties" to political groups from claiming the news exemption within its political ads authorization process, executives tell Axios.

Why it matters: Since the 2016 election, reporters and researchers have uncovered over 1,200 instances in which political groups use websites disguised as local news outlets to push their point of view to Americans.

9 mins ago - Technology

Nationalism and authoritarianism threaten the internet's universality

Illustration: Aïda Amer/Axios

Governments around the world, prompted by nationalism, authoritarianism and other forces, are threatening the notion of a single, universal computer network — long the defining characteristic of the internet.

The big picture: Most countries want the internet and the economic and cultural benefits that come with it. Increasingly, though, they want to add their own rules — the internet with an asterisk, if you will. The question is just how many local rules you can make before the network's universality disappears.

The Democratic fight to shape Biden's climate policy

Illustration: Sarah Grillo/Axios

Left-wing climate activists don't want Joe Biden getting advice from people with credentials they don't like — and they're increasingly going public with their campaign.

Why it matters: Nobody is confusing Biden with President Trump, and his climate platform goes much further than anything contemplated in the Obama years.