Axios

21st Century Fox has reportedly been in talks to sell most of the company to Walt Disney, per CNBC. The two companies, which reportedly aren't talking at the moment, have been discussing a potential deal on and off again for the last few weeks, signaling that although a sale isn't imminent, the talks could be revisited.

Why it matters: According to CNBC, Fox has been reevaluating its size and scale in the current media landscape, which has changed dramatically in the last few years with tech giants like Facebook, Google, and Netflix dominating a massive portion of digital video content and its distribution. Fox reportedly recognizes that competing in that space requires a scale that that Disney has, but Fox doesn't.

Amazon is investing its own money to discount items sold on its platform by third parties, the Wall Street Journal reports, amid growing competition for holiday sales with rivals like Dollar General and Walmart.

• Third-party sellers are still earning the same margins on sales made on the Amazon platform. Amazon is investing its own money to provide discounts as high as 9%, according to the report. Amazon did not immediately respond to a request for comment.
• Though the move could drive higher sales for vendors, some are worried that the practice could devalue products in the eyes of consumers, or lead to violations of pricing agreements between sellers and their suppliers, the WSJ said.

Why it matters: Third-party sales represent roughly half of all goods sold on Amazon, and therefore the firm must exert greater control over pricing to make sure it's beating the competition.

The advertising market in Asia-Pacific is growing so fast that it is expected to become the first region to surpass North America in total advertising dollars spent by 2019. Analysts credit high-speed internet penetration, as well as heavy mobile and social media adoption — particularly in Southeast Asia — for the sharp increase.