Photo: Thomas Trutschel/Photothek via Getty Images

New data suggests that Netflix is facing high levels of churn, or consumers canceling their subscriptions, in response to backlash around a French film called "Cuties," which director Maïmouna Doucouré says denounces the hyper-sexualization of young girls.

Why it matters: The backlash, which comes as critics allege the film in fact over-sexualizes young girls, isn't expected to have a lasting impact on the streamer, but it represents how much momentum the campaign against Netflix is picking up over this film especially as high-profile politicians have called for a boycott.

By the numbers: Subscription analytics company Antenna says it saw 5x the number of cancellations of Netflix in the past five days compared to the previous 30 days.

Catch up quick: The film does appear to be sexually suggestive in its marketing materials, but Netflix says it's meant to be social commentary against the sexualization of young children. The company pulled the artwork last month.

The big picture: Streamers have faced cancellations and backlash before for canceling shows or for putting ones up that people don't like.

  • For example, Netflix faced backlash from users last year over a Brazilian satire called "The First Temptation of Christ" that depicted Jesus as gay. The backlash at the time also called for users to cancel their Netflix subscriptions. Over 200,000 signed a petition calling for the removal of the film from Netflix.

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Pre-bunking rises ahead of the 2020 election

Illustration: Eniola Odetunde/Axios

Tech platforms are no longer satisfied with debunking falsehoods — now they're starting to invest in efforts that preemptively show users accurate information to help them counter falsehoods later on.

Why it matters: Experts argue that pre-bunking can be a more effective strategy for combative misinformation than fact-checking. It's also a less polarizing way to address misinformation than trying to apply judgements to posts after they've been shared.

Kendall Baker, author of Sports
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Locker Room, a social audio app where fans can talk sports and spontaneously join live conversations, launches Tuesday on the App Store.

The state of play: The company behind Locker Room, Betty Labs, has raised $9.3 million in seed funding led by Google Ventures with participation from Lightspeed Venture Partners, Axios has learned.

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