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Photo: Cheddar

Cheddar, the streaming video network dubbed the "CNBC for millennials" is launching its original tech and business-focused news network and a new general news network, Cheddar Big News, on YouTube TV.

Why it matters: Cheddar is one of the few news outlets that focuses specifically on live news for streaming audiences. While its exact audience numbers are unknown, it is hoping partnerships like the one announced today will help broaden its reach amongst news consumers that are "cutting the cord," or ditching their cable packages for cheaper, digital bundles.

  • "With the launch of Cheddar Big News, we now have a national news and a business news network," says Cheddar President Jon Steinberg.
  • "Our competitors are Fox with Fox News and Fox Business, and NBCU with MSNBC and CNBC. We are a peanut compared to these mighty peanut trees, but then again we are only two years into this. And platforms like YouTube TV mean the playing field is now open to new athletes like us," he added.

Cheddar Big News will launch on YouTube TV and head later to Dish's Sling TV and Philo. It will have several new content partners — AccuWeather for weather and Stadium, VSiN, and FanSided for sports — and a major advertising sponsor, The Coca-Cola Company.

  • Cheddar is currently available on most major digital video distribution channels, including Sling TV, Amazon, Comcast X1, Facebook and Twitter. The network says it reaches 60% of smart TVs in the U.S.

Go deeper

Mike Allen, author of AM
3 hours ago - Politics & Policy

Biden adviser Cedric Richmond sees first-term progress on reparations

Illustration: "Axios on HBO"

White House senior adviser Cedric Richmond told "Axios on HBO" that it's "doable" for President Biden to make first-term progress on breaking down barriers for people of color, while Congress studies reparations for slavery.

Why it matters: Biden said on the campaign trail that he supports creation of a commission to study and develop proposals for reparations — direct payments for African-Americans.

Cyber CEO: Next war will hit regular Americans online

Any future real-world conflict between the United States and an adversary like China or Russia will have direct impacts on regular Americans because of the risk of cyber attack, Kevin Mandia, CEO of cybersecurity company FireEye, tells "Axios on HBO."

What they're saying: "The next conflict where the gloves come off in cyber, the American citizen will be dragged into it, whether they want to be or not. Period."

Cedric Richmond: We won't wait on GOP for "insufficient" stimulus

Top Biden adviser Cedric Richmond told "Axios on HBO" the White House believes it has bipartisan support for a stimulus bill outside the Beltway.

  • "If our choice is to wait and go bipartisan with an insufficient package, we are not going to do that."

The big picture: The bill will likely undergo an overhaul in the Senate after House Democrats narrowly passed a stimulus bill this weekend, reports Axios' Kadia Goba.