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Photo: Cheddar

Cheddar, the streaming video network dubbed the "CNBC for millennials" is launching its original tech and business-focused news network and a new general news network, Cheddar Big News, on YouTube TV.

Why it matters: Cheddar is one of the few news outlets that focuses specifically on live news for streaming audiences. While its exact audience numbers are unknown, it is hoping partnerships like the one announced today will help broaden its reach amongst news consumers that are "cutting the cord," or ditching their cable packages for cheaper, digital bundles.

  • "With the launch of Cheddar Big News, we now have a national news and a business news network," says Cheddar President Jon Steinberg.
  • "Our competitors are Fox with Fox News and Fox Business, and NBCU with MSNBC and CNBC. We are a peanut compared to these mighty peanut trees, but then again we are only two years into this. And platforms like YouTube TV mean the playing field is now open to new athletes like us," he added.

Cheddar Big News will launch on YouTube TV and head later to Dish's Sling TV and Philo. It will have several new content partners — AccuWeather for weather and Stadium, VSiN, and FanSided for sports — and a major advertising sponsor, The Coca-Cola Company.

  • Cheddar is currently available on most major digital video distribution channels, including Sling TV, Amazon, Comcast X1, Facebook and Twitter. The network says it reaches 60% of smart TVs in the U.S.

Go deeper

Ina Fried, author of Login
22 mins ago - Technology
Column / Signal Boost

Microsoft's metaverse maneuvering

Illustration: Annelise Capossela/Axios

Microsoft is pitching investors and regulators that its $68 billion Activision Blizzard deal is all about the metaverse, that nebulous buzzword taking the tech world by storm.

What they're saying: By my colleague Stephen Totilo's count, Nadella used the word "metaverse" at least five times in his conference call discussing the deal. Activision Blizzard CEO Bobby Kotick mentioned the metaverse four times, while Microsoft gaming chief Phil Spencer used the term twice.

Women in same-gender partnerships face a double pay gap

Expand chart
Data: The Hamilton Project; Chart: Kavya Beheraj/Axios

A married female couple will bring home lower wages, on average, than an opposite-gender married couple or a same-gender male couple.

Why it matters: Women in same-gender partnerships can experience (at least) two kinds of discrimination, based on their gender and on their sexual orientation.

The high cost of bringing down inflation

Illustration: Aïda Amer/Axios

Suppose the Federal Reserve had perfect foresight last year, and set out to keep inflation at its 2% target anyway — despite supply disruptions and labor shortages. What would that have looked like?

The answer: A catastrophe for growth, according to new research from the BlackRock Investment Institute. The Fed would have had to crater demand in the economy so much, that it would have pushed the unemployment rate to nearly 10%, the researchers estimate.