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Photo: Cheddar

Cheddar, the streaming video network dubbed the "CNBC for millennials" is launching its original tech and business-focused news network and a new general news network, Cheddar Big News, on YouTube TV.

Why it matters: Cheddar is one of the few news outlets that focuses specifically on live news for streaming audiences. While its exact audience numbers are unknown, it is hoping partnerships like the one announced today will help broaden its reach amongst news consumers that are "cutting the cord," or ditching their cable packages for cheaper, digital bundles.

  • "With the launch of Cheddar Big News, we now have a national news and a business news network," says Cheddar President Jon Steinberg.
  • "Our competitors are Fox with Fox News and Fox Business, and NBCU with MSNBC and CNBC. We are a peanut compared to these mighty peanut trees, but then again we are only two years into this. And platforms like YouTube TV mean the playing field is now open to new athletes like us," he added.

Cheddar Big News will launch on YouTube TV and head later to Dish's Sling TV and Philo. It will have several new content partners — AccuWeather for weather and Stadium, VSiN, and FanSided for sports — and a major advertising sponsor, The Coca-Cola Company.

  • Cheddar is currently available on most major digital video distribution channels, including Sling TV, Amazon, Comcast X1, Facebook and Twitter. The network says it reaches 60% of smart TVs in the U.S.

Go deeper

Dion Rabouin, author of Markets
Updated 2 hours ago - Economy & Business

Our make-believe economy is here to stay

Illustration: Eniola Odetunde/Axios

The Federal Reserve and global central banks are remaking the world's economy in an effort to save it, but have created something of a monster.

Why it matters: The Fed-driven economy relies on the creation of trillions of dollars — literally out of thin air — that are used to purchase bonds and push money into a pandemic-ravaged economy that has long been dependent on free cash and is only growing more addicted.

Mike Allen, author of AM
4 hours ago - Politics & Policy

Why Trump may still fire Barr

Photo: Jabin Botsford/The Washington Post via Getty Images

Attorney General Barr may be fired or resign, as President Trump seethes about Barr's statement this week that no widespread voter fraud has been found.

Behind the scenes: A source familiar with the president's thinking tells Axios that Trump remains frustrated with what he sees as the lack of a vigorous investigation into his election conspiracy theories.

Mike Allen, author of AM
4 hours ago - World

Scoop: Trump's spy chief plans dire China warning

Xi Jinping reviews troops during a military parade in Beijing last year. Photo: Thomas Peter/Reuters

Director of National Intelligence John Ratcliffe on Thursday will publicly warn that China's threat to the U.S. is a defining issue of our time, a senior administration official tells Axios.

Why it matters: It's exceedingly rare for the head of the U.S. intelligence community to make public accusations about a rival power.