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Ye, the artist formerly known as Kanye West, wants more control over his music. That’s why his “Donda 2” album, set to be released today, will be available only on a device called the Stem Player.
Why it matters: The $200 physical music player, shaped like a smooth stone, enables Ye to sell direct-to-consumer and to own customer data, GQ’s Jake Woolf writes.
What he's saying: “It’s time to free music from this oppressive system,” Ye wrote in an Instagram post last week, referring to the economics of streaming.