Illustration: Eniola Odetunde/Axios

Twilio (NYSE: TWLO) agreed to buy Segment, a San Francisco-based cloud customer data infrastructure company, for around $3.2 billion in stock.

Why it matters: The tie-up reflects how cloud company values have soared in the pandemic, with Twilio's market cap rising from $15 billion in mid-March to over $45 billion at Friday's market close.

  • ROI: Segment raised over $280 million in VC funding, most recently in 2019 at a $1.5 billion valuation, from firms like Accel, Founders Circle Capital, Greycroft, GV, Meritech Capital Partners, Sapphire Ventures, Thrive Capital, and Y Combinator.
  • Bottom line: "Segment's belief was that a traditional CRM wasn't robust enough for the enterprise to properly manage its pipe. Segment entered to provide customer data infrastructure to offer a more unified experience. Now under the Twilio umbrella, Segment can continue to build key integrations (like they have for Twilio data), which is being used globally inside Fortune 500 companies already." — Venture capitalist Semil Shah

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23 mins ago - Health

Mark Meadows: "We are not going to control the pandemic"

White House Chief of Staff Mark Meadows defended Vice President Pence's decision to continue traveling and campaigning despite his exposure to aides who have tested positive for COVID-19, saying Sunday that Pence is exempt from CDC guidelines because he is "essential personnel."

Why it matters: CDC guidelines call for people who have been exposed to the virus to quarantine for 14 days. Meadows said on CNN's "State of the Union" that Pence will wear a mask when he travels and argued that "he's not just campaigning," pointing to the Israel-Sudan normalization agreement announced by the White House last week.

Halloween and COVID-19: What you need to know

Illustration: Sarah Grillo/Axios

Celebrating Halloween and Día de los Muertos will be difficult and more isolated this year, but can still be done while minimizing harm to others.

Why it matters: Traditional door-to-door trick-or-treating, indoor parties, haunted houses, crowded cemeteries and communal candy bowls are all considered high-risk activities by the CDC.

Updated 57 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Politics: Pence chief of staff Marc Short tests positive for coronavirus — COVID-19 looms over White House Halloween celebrations.
  2. Health: Fauci says maybe we should mandate masks if people don't wear them — America was sick well before it ever got COVID-19U.S. reports over 80,000 new cases for 2nd straight day
  3. World: Polish President Andrzej Duda tests positive for COVID-19.