Years of zero interest rate policy (ZIRP)gave the world ambitious venture capital-stuffed companies that sought to make everyday tasks and chores as easy as the tap of a button. But the reality of those business models is much more modest now.
Why it matters: We were promised a new world of hyper-convenience while VCs dreamed of billions in investment returns.
Tinder announced Friday that it's offering some of its most-active users a $499 per month subscription, Bloomberg reports.
Driving the news: Users not put off by the hefty price tag will gain access additional features, such as the ability to send direct messages to people with whom they have not matched and "see and be seen by Tinder's most sought after profiles," according to the company.
