Media trends

Mobile ad tech is out, TV ad tech is in

Mark Zuckerberg looks at his phone.
Facebook CEO Mark Zuckerberg checks his phone. Photo: Drew Angerer/Getty Images

Two years ago, every tech platform was pushing to explain how great their ad tech was ahead of the Q4 holiday season. This year? Crickets.

Why it matters: Amid privacy concerns, tech companies have been less forward about all of the ways they target users online.

Startups aim at "QVC for millennials"

Illustration: Rebecca Zisser/Axios

No one has yet built a “QVC for millennials,” but that’s not stopping entrepreneurs from trying to put a uniquely tailored twist on home shopping.

The bigger picture: A slew of companies are working to marry millennials’ affinities for online video and shopping — and capitalize on their arrival as the most populous generation.

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