Golfers in San Francisco expect to spend about $4,416 this yearon clubs, gear and expenses like course fees, club memberships, travel and lessons, according to a new survey from Whatnot and Censuswide.
The intrigue: 76% of local golfers say they spend between three to six hours a week watching the sport — higher than the national figure of 51%.
78% of San Francisco's golf enthusiasts also spend at least 4 hours or more a week playing golf during the peak season, the highest rate of the cities surveyed and above the national average of 60%.
The big picture: Millennials are spending more of their green on the green than GenXers and Boomers as golf gains a bigger and younger following.
What's next: Golf's next major tournament, the PGA Championship, will tee off next week in Charlotte, North Carolina.
Eleven young soccer players from across the U.S. will get the chance to travel to Spain to train at Real Madrid and show off their skills in front of professional coaches and scouts.
State of play: Real Madrid C.F. and health care company Abbott are leading the program alongside Hall of Fame soccer star Clint Dempsey, who will mentor the selected players.
Unrivaled Sports, a youth sports properties and programming group, raised $120 million led by Dick's Sporting Goods at more than a $650 million post-money valuation.
Why it matters: Youth sports has become professionalized, at least on the operator side, even if lots of us parents yearn for the days of rec league monopolies.
