May 7, 2025 - Business

Dick's leads $120 million deal for youth sports platform Unrivaled

Dan Primack

Illustration of a sports jersey with dollar bill signs on the back. — Illustration: Aïda Amer/Axios

Unrivaled Sports, a youth sports properties and programming group, raised $120 million led by Dick's Sporting Goods at more than a $650 million post-money valuation.

Why it matters: Youth sports has become professionalized, at least on the operator side, even if lots of us parents yearn for the days of rec league monopolies.

Other investors in the round include Dynasty Equity, LionTree, Miller Sports & Entertainment, and insider The Chernin Group.

Catch up quick: Unrivaled was launched early last year by Josh Harris and David Blitzer, and includes the Cooperstown All Star Village, Ripken Experiences, an indoor snowboarding center, and a flag football league.

Its 15 properties host over 635,000 youth athletes and 1.7 million visitors annually, per its website, and now will explore partnership opportunities with Dick's.

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Dick's leads $120 million deal for youth sports platform Unrivaled

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