Axios

The College Football Playoff National Championship Trophy will be awarded to one team Monday, marking the end of the 2023-24 college football season.

What's happening: The Michigan Wolverines and the Washington Huskies (both undefeated) will play for the title at 7:30pm ET at NRG Stadium in Houston.

The average ticket price for Monday's College Football Playoff National Championship between Michigan and Washington is the highest since the 2017 season, according to data SeatGeek shared with Axios.

By the numbers: The average ticket costs $2,845, about $1,100 more than the previous year's game between TCU and Georgia in Los Angeles.

• The "get-in" price for Monday's game is $1,302.

The NFL made up 93 of the top 100 broadcast programs last year, according to a Sportico report citing Nielsen ratings. That's up from 82 last year and 72 in 2020.

Why it matters: As on-demand content moves to streaming, live TV events — especially sports — are the only thing left that can draw huge swaths of Americans together at the same time.