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The most viral stories about the Republican convention were largely about non-political speakers, while the Democratic convention stories focused on the political leaders who were the official stars of the convention, according to exclusive data from NewsWhip.
Why it matters: The GOP convention in particular highlighted how speakers from outside of the political arena who haven't been bloodied and bruised by political fights were most effective at setting social media on fire.
Increasing partisanship, competing streaming options and the mostly virtual nature of this year's programming may help explain why TV ratings for both conventions were way down compared with 2016.
Why it matters: Ratings are not a proxy for popularity or voter enthusiasm, but they do provide a loose sense of which party and figures are capturing the attention of the country.
Three New York City public housing tenants, interviewed for a video bashing Mayor Bill de Blasio that aired Thursday during the Republican convention, told the New York Times they didn't know how it would be used.
What they're saying: "I am not a Trump supporter," one of the tenants, Claudia Perez, told The Times. "I am a first-generation Honduran."
About 23.8 million people watched President Trump's speech at the Republican National Convention Thursday, according to early figures from Nielsen. That's about 3% fewer viewers than the 24.6 million who tuned into Joe Biden's speech at the Democratic National Convention last week.
The big picture: TV ratings for the RNC were down about 21% on average this year across all four nights compared to 2016. They were also down 10% compared to the 2020 DNC.