Fox News Media will launch a daily Spanish-language news show called "Fox Noticias" that will air on Fox Corp.'s Spanish-language sports cable network Fox Deportes, executives told Axios.

• Ahead of the debut next week, Fox News will also unveil a Spanish-language version of its website.

Why it matters: 50% of the increase in new eligible voters over the past four years has been Hispanic, representing one of the fastest-growing voting blocks in the country, per Pew.

• Traditional television and newspaper outlets catering to that group have experienced declines, creating an opening for Fox News ahead of the election.

Zoom in: The new show, airing weekdays at 4pm ET beginning Oct. 15, will be hosted by "Fox & Friends Weekend" co-host Rachel Campos-Duffy.

• Duffy, a granddaughter of Mexican immigrants, said the show will focus on "the kitchen table issues that matter most to our community," such as politics, the economy, immigration and cultural trends.

Ahead of the show's debut, the Spanish-language version of the Fox News website will be available at Noticias.FOXNews.com.

• The site will feature machine-translated copies of breaking and trending news featured on Fox News' English-language website, as well as original commentary catered to Hispanic readers.

There have been a few conservative news startups launched since 2020, including Americano Media and Voz Media, but they don't have the infrastructure and backing of a major publicly traded company, such as Fox Corp.

Between the lines: Fox News' audience traditionally was mostly white, but that's changed in recent years as more Hispanics have shifted right politically.

• The network reached more Hispanic viewers last quarter than its cable news rivals, Fox News said last week, citing data from Nielsen MRI Fusion.

The big picture: Fox News' cable rivals have long had Spanish-language counterparts. CNN en Español launched in 1997. NBCUniversal, home to NBC News, MSNBC and CNBC, acquired Telemundo in 2002.

• Yes, but: Fox Corp.'s Hispanic roots run deep. Fox Deportes is the country's first and longest-running Spanish-language sports network. (It's three years older than Fox News.)

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OpenAI has struck a content partnership deal with Hearst, one of the largest newspaper and magazine holding groups in the country, the companies said Tuesday.

Why it matters: OpenAI has already struck similar deals with Hearst's magazine rivals Condé Nast and Dotdash Meredith.

Zoom in: The deal allows OpenAI to integrate content from more than 40 of Hearst's local newspapers — including the Houston Chronicle and San Francisco Chronicle — as well as content from more than 20 of its magazine brands, such as Esquire, Cosmopolitan and Women's Health, into OpenAI's products, such as ChatGPT.

• Like its other recent publisher deals, OpenAI says Hearst content that's used to fuel answers to user queries in ChatGPT will feature "appropriate citations and direct links" to original Hearst sources.
• While deal terms weren't disclosed, it's safe to assume Hearst is being compensated millions for its intellectual property, in addition to credits.
• OpenAI confirmed it will extend credits for Hearst to leverage its AI technology.

The big picture: Deals between the tech and news industries over AI have mostly shifted from providing broad training for large language models (LLMs) to addressing narrower use cases, where news publishers may have more leverage.

• The process by which LLMs provide answers based on specific datasets is called Retrieval Augmented Generation (RAG). Most of the newer deals struck between generative AI firms and publishers are focused on RAG.

What to watch: Some publishers stopped blocking generative AI bots from crawling their sites as soon as they struck content-sharing deals, but others continue to block those bots even after deals have been struck, a recent Wired analysis found.

• OpenAI has so far taken the lead on striking publisher deals, but its biggest backer Microsoft is beginning to wade into them as well.

Go deeper: AI's search quake shakes media landscape

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FEMA warned today that falsehoods related to hurricanes are significantly impeding their response efforts and putting hundreds of thousands of lives at risk as Hurricane Milton barrels toward Florida and as communities pick up the pieces from Hurricane Helene.

Why it matters: Mis- and disinformation are not only impacting the morale of first responders on the ground but deterring people from applying for critical aid that could provide storm assistance, FEMA administrator Deanne Criswell said.

Zoom out: The fact that the federal agency took time from preparation and response efforts to caution the public about rampant misinformation is telling.

• Criswell said disinformation has hit a level "that I've never seen before."

What to watch: The agency has not yet confirmed whether foreign actors are responsible for spreading disinformation, but Criswell noted they did spread falsehoods in the wake of the Maui wildfires last year.

• She repeatedly denounced falsehoods repeated by former President Trump and fellow Republicans about FEMA's recovery funding, saying, "This constant narrative is more about politics than truly helping people."

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More than a dozen attorneys general across the country announced today they are suing TikTok for allegedly using addictive features on young people to make ad money.

Why it matters: 170 million people in the U.S. use TikTok, many of them teens.

• The AGs list manipulative features, including beauty filters, endless scroll and push notifications, and comments that TikTok "deceptively" claims are safe for young people.
• They also claim TikTok knows users are younger than 13 and still collects and uses their data without parental consent.

The big picture: TikTok is also facing a potential ban by mid-January in the U.S. over national security concerns, with a three-judge panel set to soon decide whether Congress' sale-or-ban law is constitutional.

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At least 114 journalists and 14 media workers have been killed since the Israel-Hamas war began last October, marking one of the deadliest conflicts for journalists in the past three decades, per the Committee to Protect Journalists.

Why it matters: The harsh conditions in Gaza raise the risk for journalists trying to cover the war and also make it difficult for CPJ and other watchdog groups to fully account for all the journalists impacted.

• CPJ said it's investigating more than 130 other cases, including potential killings, arrests and injuries of journalists and media workers in the region, since the outbreak of the war.

Zoom in: The vast majority of journalists killed in the conflict are Palestinian, per CPJ. Most deaths have occurred during bombardments or attacks by military officials.

• A significant number of journalists killed were photographers or camera operators who helped document conditions in Gaza, where outside press access is scant.

The big picture: The number of journalists killed is unprecedented, especially when compared to other modern conflicts.

• For context, CPJ reports a total of 15 journalists and media workers have been killed in the Russia-Ukraine war between 2022 and 2024.

Reality check: Journalists are considered civilians under international humanitarian law and should not be directly targeted in attacks.

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If you're missing Advertising Week in New York City this year, here are the five big themes to get you caught up.

1. AI updates: Publishers continue to lean into events and premium subscriptions as Big Tech firms gobble up market share with new AI-powered ad features. TikTok launched an AI-powered ad optimization tool called Smart+ that rivals Google's Performance Max and Meta's Advantage+. Meta rolled out new AI tools to turn static creative into video.
2. GARM: There's no consensus around what will replace GARM, the industry body that shuttered earlier this year in response to a lawsuit from X. GARM was responsible for creating a misinformation and brand safety framework that the whole industry — agencies, brands and platforms — worked off of.
3. Election fears loom large: Misinformation on X and other social platforms has advertisers worried about brand safety over the next three weeks. In an on-stage conversation this morning, Integral Ad Science CEO Lisa Utzschneider told me X is still partnering with IAS on brand safety, despite marketer concerns about brand safety.
4. TikTok ban threat gets real: Marketers are not pulling back from TikTok, but conversations about what could replace the app should it get banned next January are beginning to pick up as brands evaluate their media plans for 2025.
5. Small biz focus: Axios' Kerry Flynn chatted with Advertising Week CEO Lance Pillersdorf about the conference's new focus on small business advertising as it enters its 20th year.

Go deeper: Sign up for Axios Pro Media Deals authored by Kerry Flynn and Tim Baysinger.