Washington families face a pricier back-to-school season
Add Axios as your preferred source to
see more of our stories on Google.


Families in Washington and other western states can expect to spend more than the national average on back-to-school shopping this year, with higher prices squeezing household budgets, according to a PwC survey.
Why it matters: Back-to-school shopping is one of the biggest spending seasons outside the holidays, so families may want to start preparing early, Keven Gray of Washington-based Gesa Credit Union told Axios.
By the numbers: Total K-12 back-to-school spending is projected to reach a record $43.3 billion this year, up roughly 10% from last year, according to the National Retail Federation.
- Families in the West plan to spend an average of $960 on back-to-school purchases, compared with $922 nationwide.
What's happening: Prices are higher, classroom needs have changed and kids have more say over what families buy — including requests for pricier items.
- And the spending doesn't end on the first day of school: Families expect to spend another $635 per month on recurring expenses such as meals, snacks and tutoring, according to PwC.
What they're saying: Gray, Gesa's chief retail officer, recommends starting now and spreading purchases over the next few weeks to compare prices, find promotions and avoid one large shopping bill.
Zoom in: Before heading to the store, Gray recommends families take inventory of notebooks, calculators, art supplies, clothing and other items they may already have.
- Shoes or clothes may need replacing, while a backpack or lunchbox that's still in good shape can last another year.
Be smart: Setting a spending limit for each child can help curb impulse purchases, Gray said, especially while families are still juggling summer expenses such as camps, vacations and child care.
- For bigger-ticket necessities like laptops, he recommends considering used or refurbished options.
- If using credit is necessary, Gray said families should compare options, understand the total cost and have a repayment plan in place before making the purchase.
The bottom line: With Western families expecting a nearly four-figure back-to-school bill, starting early and shopping with a plan can help keep costs in check.

