Starbucks' big bet on reestablishing its cafes as community coffeehouses may be showing early signs of paying off, according to numbers shared with Axios.
Why it matters: The Seattle-based coffee giant is trying to reverse a decline in foot traffic and sales.
Zoom in: Starbucks tells Axios that over the past three weeks "the number of customers who choose ceramic mugs and glasses to sit and stay in cafes has on average increased by more than 3X in the U.S."
For purchasing a drink served in a mug or glassware in a cafe, consumers can get a free refill on the same visit — a move that is encouraging some to stick around.
The big picture: Under new CEO Brian Niccol — who joined from Chipotle in September — the company has been making a series of changes.
