Seattle Seahawks fans will tune in to the Super Bowl showdown between the Philadelphia Eagles and Kansas City Chiefs on Sunday for different reasons — some for the love of the game, some to cheer on favorite players, and others purely out of spite.
State of play: We've brainstormed a few ideas for hate-watching like a pro:
Pick a villain: Whether it's the Chiefs, the refs, or that one announcer who won't stop talking, and commit to your grudge.
Make or printbingo cards with predictable clichés: Budweiser commercials, halftime "malfunctions" and the phrase "one for the history books."
Yes, but: Not everyone is watching out of spite.
Axios Seattle reader Cathy Mooney told us she's cheering for the Eagles because of coach Kellen Moore, a Washington native who's "earned respect and love from every NFL team he's worked with."