May 13, 2026 - News

Julia Reagan billboards are back

Kim Bojórquez

Billboard memorial for Julia Reagan (1942-2024). Smiling elderly woman in a red dress with pearls on the right; text reads "This Memorial Day Remember Your Loved Ones" on a purple background. — A Julia Reagan billboard in North Salt Lake. Photo: Kim Bojórquez/Axios

One of Salt Lake City's most beloved figures, the late Julia Reagan, is back on billboards after a hiatus.

Driving the news: Billboard company, Reagan Outdoor Advertising, has displayed her image across the U.S. each year to mark her death in June 2024.

Flashback: Reagan was the wife of Reagan Outdoor Advertising's founder.

Unsurprisingly, in this internet age, the billboards quickly garnered a massive online following, inspiring tattoos, merchandise, and a body of lore about her life.

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Julia Reagan billboards are back

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