Jul 28, 2025 - News
What Utah football is worth might surprise you
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The University of Utah's football program is valued at $539 million, according to estimates by The Athletic.
- Meanwhile, BYU's team was evaluated at $306 million.
Why it matters: NCAA teams aren't for sale yet, but name, image and likeness (NIL) has led more of them to mirror professional clubs.
State of play: The Athletic ranked teams in the SEC, Big Ten, ACC and Big 12 by how much money they'd hypothetically sell for on the open market.
- Prestige, championships, facility renovations, population trends and realignment scenarios were all factored into the rankings.
Context: The New York Times-owned sports publication took real-life sales examples across pro sports to determine what each program is worth.