This year's X4 summit will focus on AI

• The company will also formally introduce its new head of AI initiatives Gurdeep Singh Pall, a former Microsoft executive.

Driving the news: Qualtrics' annual experience management conference returns to the Salt Palace Convention Center on May 1–3 and is expected to draw about 10,000 attendees.

• Former first lady Michelle Obama, NBA Hall of Famer and Utah Jazz minority stake owner Dwayne Wade and Delta CEO Ed Bastian are among this year's speakers.

The big picture: The major tech conference, geared toward C-suite executives, comes after layoffs swept the tech industry in the past year.

• "We're in a climate where everybody's trying to increase their revenue, decrease their costs, and keep their employees really engaged and productive," Heffter said.
• "Those are really difficult things to do."

Flashback: Last October, Qualtrics announced it would lay off roughly 780 employees, or about 15% of its workforce, per the Deseret News.

• The company, founded by Utah sports tycoon Ryan Smith, sold for $12.5 billion last March.