Apr 24, 2024 - News

Coffee consumption among westerners hits high

Data: National Coffee Association; Note: Polling was conducted in January; Chart: Axios Visuals

The West really loves coffee, despite Utah's peculiar relationship with java.

The big picture: Nationally, daily coffee-drinking among U.S. adults is at a high of more than 20 years, according to a recent National Coffee Association survey.

Zoom in: About 69% of adults in the West drank coffee in the past day, per NCA polling.

  • That's a 6% jump from 2020.

Flashback: In 2004, less than half of adults had coffee in the past day nationwide, per NCA polling.

The intrigue: Utah's prominent religion, the Church of Jesus Christ of Latter-day Saints, requires its members to abstain from coffee, along with alcohol, tea and tobacco.

Yes, but: Attitudes towards coffee consumption among young Latter-day Saints are changing.

  • Nearly 1 in 3 millennial members said avoiding coffee was "essential" to being a "good" Latter-day Saint, according to a 2018 survey.
  • That's compared to 52% of Baby Boomers and people from the Silent Generation who said it was "essential."

Between the lines: Although drip coffee is the most popular way to prepare coffee nationally, consumption of espresso-based beverages has been growing.

  • Lattes are the most popular in the U.S. — 18% of American adults drank one in the past week — followed by espresso shots and cappuccinos, NCA says.
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