Coffee drinkers in Oregon prefer oat milk to traditionally dairy more than just about every other state, per data from Square.
By the numbers: Nearly half (45.9%) of coffee orders opted for oat milk in the second quarter of this year.
Only New Mexico (48.6%) and Maine (47.4%) had higher percentages.
👃🏼 Our thought bubble: Kale wrote this newsletter while drinking an oat milk latte, which he switched to a few years back for nasal congestion purposes.
Meira has noticed a rise in local coffee shops — like Coava and Stumptown — that have switched their default milk from whole to oat in recent years due to consumer preference.