Dec 17, 2024 - News
Who's willing to wait
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For younger Americans, the way to transform an everyday food item into a memorable experience is to wait in line for it.
By the numbers: A new survey from The New Consumer and Coefficient Capital finds that 60% of Gen Z Americans have stood in line for 30 minutes or more, over the past year, to eat a specific food or at a specific restaurant.
- Was it worth it? 92% of them said yes, and 74% said they'd do it again.
- Among Gen Z and Millennials, 60% said they were likely to share a photo or video of their "fun food experience" on social media.
What's the longest you've waited in line for food in Portland? What for? Was it worth the wait?
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