Michigan-based Misfit Society Coffee Club opens in Tempe this month
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The Clean Slate Matcha. Photo: Courtesy of Misfit Society Coffee Club
The Valley is no stranger to snowbirds from the Midwest, but one new arrival from Michigan plans on staying long-term — Misfit Society Coffee Club.
Why it matters: The Ann Arbor-born coffee brand, which is expanding to Tempe this month, adds to an already vibrant local bean scene.
- The Tempe location, at 1047 S. Terrace Road, will be in a new VERVE apartment building catering to ASU students.
- It will be open from 7am-7pm daily.
If you go: Misfit is known for its iced lattes, house-made syrups and matcha.
- It will offer pastries, sandwiches and breakfast burritos.
- The 1,700-square-foot space will feature 50 seats inside with another 30 on the patio.
The vibe: The brand is known for its edgier atmosphere.
- Its top seller is the Sugar Daddy, a brown sugar latte, because of the taste but also "partially probably because of the name," Misfit head of brand Brad Goulding tells Axios.
- "We put a sign out front — hate it or love it — that's like, 'Coffee, cocaine and croissants: We have two of the three,'" he adds.
Catch up quick: Misfit began in 2023 and has two locations in Ann Arbor, the home of the University of Michigan.
- The Michigan Daily, a student-run paper, named it the best coffee in Ann Arbor last year.
- Its most popular location, also inside a VERVE student housing complex, serves 700-1,000 people a day, Goulding says.
What's next: Misfit is targeting a soft opening for Nov. 23, with a more publicized grand opening in January, when students are back after the holidays.