Uber mounts 6-figure push against Philly rideshare tax

The big picture: The campaign is part of Uber's multipronged push to defeat Parker's proposed $1 per ride fee, which she says would raise $48 million annually for the school district.

Driving the news: In the ads, Uber calls the proposal a "double tax" that it says would hit working-class Philadelphians — including families and seniors — the hardest.

By the numbers: Uber says more than 1 million trips booked in Philadelphia last year were school-related.

Catch up quick: Uber is being advised by Bellevue Strategies, a high-powered local lobbying firm with ties to the Parker administration.

• The company has also added notices about the plan to rider receipts and sent an email blast to riders that it says generated at least 6,000 messages to city officials opposing the tax.

The other side: The Parker administration says Uber could choose to absorb the tax instead of passing it on to riders.