Philly's Wells Fargo Center to be rebranded the Xfinity Mobile Arena
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The Xfinity Mobile Arena doesn't exactly roll off the tongue. Rendering: Courtesy of Comcast Spectacor
The Wells Fargo Center will get rebranded as Xfinity Mobile Arena this fall.
Why it matters: Sixers and Flyers fans have walked under the South Philly arena's yellow-and-red logo since 2010. But the new splash of purple will also bring big changes.
Driving the news: Philly's media and tech giant Comcast Corp. — which operates Xfinity as its residential cable, internet and telephone business — will own the naming rights to the arena starting Sept. 1.
- The deal, announced Tuesday, runs through the 2030-31 season.
- Crews will start removing Wells Fargo signs this summer.
💵 A Spectacor spokesperson declined to reveal how much Comcast Corp. is paying for the naming rights.
The intrigue: Xfinity also holds the naming rights to the popular sports bar in the stadium complex, Xfinity Live!, which is in the midst of its own redesign.
🛜 What to expect: As part of the deal, Xfinity Mobile will offer new WiFi capabilities to the arena, which Xfinity customers can use for free.
- That includes accessing the company's WiFi PowerBoost feature.
- The Xfinity name will also be splashed across the arena's roof.
Catch up quick: The deal comes after arena owner Comcast Spectacor, the company's sports and entertainment arm, buried the hatchet with Sixers owner Harris Blitzer Sports & Entertainment following years of acrimony.
- The pair announced plans in January to replace the arena by 2031 — a pivot for the 76ers owner following a yearslong push to build a new arena in Center City.
- Comcast will also own the naming rights to the new South Philly arena, per Spectacor and Harris Entertainment.
Worth noting: Last year, Comcast Spectacor wrapped up a $400 million redesign of the 1990s-era arena.
Meanwhile, big changes are coming to the sports complex.
- Comcast Spectacor is pursuing a $2.5-billion megaproject to transform the stadium district into a new neighborhood and commercial hub with restaurants, shops and hotels.