Is Joe Beddia plotting a new restaurant in East Kensington?
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The vacant building at 2421 Martha St. Photo courtesy of the City of Philadelphia
It sure seems like a sister restaurant to Pizzeria Beddia is coming to East Kensington.
What's happening: Rising Real Estate noticed earlier this week that permits had been issued to transform the former Weisbrod & Hess Brewery on Martha Street into a restaurant from "a major Philadelphia restaurant group."
- The permits (view them here) show that the LLC behind the project has the same address as Defined Hospitality, which runs Pizzeria Beddia, and the architect worked on Beddia's Fishtown location — as well as other Defined Hospitality spots, like Suraya and Condesa.
Most tellingly, Joe Beddia shared — and later deleted — a post on his own Instagram story from Michael Parsell, one of the developers of across-the-street neighbor Martha, that said Beddia "and co. are doing right by this building."
Defined Hospitality didn't respond to Axios' request for confirmation that it is indeed a Beddia-linked project.
What's next: Given that the site remains something of an urban ruin, it's probably not wise to expect any restaurant to be occupying the space for a while.
- In the meantime, if you're hungry around that area, keep an eye out for the group's forthcoming bigger version of South Philly Thai favorite Kalaya — projected to open later this year.