Stories by Shane Savitsky

Generation Z knows how to own the pop charts

Billie Eilish and Lil Nas X. Photos: Jonas Walzberg/picture alliance via Getty Images; Johnny Nunez/Getty Images

Generation Z artists have figured out how their peers consume music in the streaming era, and they're tailoring their release strategies to give their songs an otherworldly longevity on the charts.

Why it matters: A traditional single launch with a big-budget music video isn't enough to create a mega-hit in 2019. True staying power requires a savvy use of memes, remixes and videos to sustain buzz — and the recent war for #1 between Billie Eilish and Lil Nas X utilized all three, previewing the music industry of the future.

Taylor Swift explains why she didn't endorse Hillary Clinton in 2016

Taylor Swift. Photo: Jamie McCarthy/WireImage via Getty Images

Taylor Swift told Vogue that she chose not to endorse Hillary Clinton during the 2016 presidential election because she believed President Trump had "[weaponized] the idea of the celebrity endorsement."

"He was going around saying, 'I’m a man of the people. I’m for you. I care about you.' I just knew I wasn’t going to help."

Why it matters: Swift faced criticism for years for her silence on political issues, which changed with her endorsement of Tennessee Democrats during the 2018 midterms. That move caused thousands of people to register to vote, BuzzFeed News reported.

Kanye West's plan to solve the affordable housing problem

West performs at his Sunday Service at this year's Coachella. Photo: Rich Fury/Getty Images for Coachella

Kanye West has become the latest mogul to embark on a world-saving venture, building 50-foot-high wooden domes in California for a secret housing project that the rapper "believes will break the barriers that separate classes," according to a TMZ report.

Why it matters: The uber-rich are increasingly using their wealth — Kanye is worth $240 million, per Forbes — to personally design projects that they believe will fundamentally alter the way humans will live in the future.