Axios C-Suite: Why Marques Brownlee is an influencer you should know

32-year-old Marques Brownlee — often referred to by his handle, MKBHD — is arguably the most influential consumer tech reviewer on the planet. He has become the trust layer for an entire generation's technology purchasing decisions.

Why you need to take notice: If MKBHD doesn't like your product, you're screwed. (Just ask Humane AI or Fisker.) He has more sway over purchase intent among those under 35 than any trade publication or ad campaign. A product launch that doesn't earn his approval might as well be DOA.

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