Eureka Springs biz gets "The Late Show" bump

If you watch "The Late Show with Stephen Colbert,” you may have seen a shoutout for Vintage Jewelry in Eureka Springs a couple of weeks ago.

• It was part of the #ColbertSmallBizBump segment intended to give small businesses around the country some free publicity.

Why it matters: Small retail businesses already face challenges, as they compete with big box stores, but the pandemic exacerbated these as shoppers moved to buy more online.

• Vintage Jewelry owner, Clyde Leach, tells Axios his business was down 60%–65% in 2020 and down 30%–35% this year, compared to 2019.

Flashback: Leach used to be in the jewelry manufacturing business, but has been dealing exclusively in vintage stock for about 12 years.

What they're saying: Leach didn't know about the shout-out and just happened to be watching the show that night.

• One of his clients submitted the store to "The Late Show," he says.

The bottom line: The bump may not have translated into direct dollars, at least not yet. Leach says he's been contacted by many of his return customers, and his web traffic is up.

• He usually sees 30–40 Google searches over a two-week period or so, but it's jumped to more than 2,000 since the Nov. 29 show.