Cycling brand Rapha will open a Bentonville pop-up

Those in the loop already know Rapha's mountain bike headquarters are located in Bentonville. But it doesn't have a consistent retail presence here as it does in Miami, New York and San Francisco.

To kick things off: The brand will hold a 55-mile mountain bike competition with more than 4,000 feet of climbing on Oct. 1.

• Teams of two or four can register to ride the Rapha MTB Prestige for $200.

What else is happening: As part of the Clubhouse experience, Rapha employees will guide weekly rides. That's something usually available to only cyclists in bigger cities. Details will be available at the store.