Kendrick Lamar to headline Super Bowl LIX halftime show in New Orleans

The big picture: Kendrick Lamar is a rapper known for "Not Like Us," "HUMBLE." and "All The Stars."

• "Meet me in New Orleans," he says in the announcement video, pronouncing it "New Or-leenz."
• Beyoncé was the headliner at New Orleans' last Super Bowl in 2013.

Catch up quick: New Orleans will host the Super Bowl on Feb. 9, 2025, in the Caesars Superdome.

• It will be New Orleans' 11th Super Bowl and the Superdome's 50th anniversary.
• The big game is expected to bring 125,000 visitors and at least $500 million in economic impact to the state.

Zoom in: The Superdome is at the end of a $560 million renovation. It has wider viewing areas, more dining options and atriums at entrances. Go deeper.

The other side: New Orleans' own Lil Wayne had been "praying" to get the call to perform.

Tickets: On Location is selling Super Bowl packages now.

• General seat tickets usually go on sale in the fall.

💭 Thought bubble from Axios' Chelsea Brasted: Lil Weezyana Fest sold out in 2 days. How could a Hot Boys reunion not have been a better fit for a Super Bowl in New Orleans? No knock on Kendrick but surely we should have had La rep, not LA rep.

Go deeper:

• Mardi Gras Indian Queen Tahj creates Super Bowl LIX logo
• Caesars Superdome wraps up $560 million renovation ahead of Super Bowl LIX
• How the NFL picks its Super Bowl cities