In-N-Out Burger boasts a sterling reputation as it preps Tennessee stores
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In-N-Out Burger, one of the latest companies to pursue a major corporate presence in the Nashville area, is also one of the most well-regarded businesses in the country.
Why it matters: The beloved California-based burger chain is making Middle Tennessee the hub of its eastward expansion. Gov. Bill Lee touted the arrival of the well-liked company as a major economic win for the region.
- It is arriving with a sterling reputation.
The big picture: Each year, Axios and Harris Poll gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research.
Zoom in: In-N-Out Burger landed in the top 20 during its debut year in the poll. Its score reflected a "very good" reputation.
- The burger joint scored particularly well on consumer trust.
What's next: The company broke ground on its new corporate offices in Franklin last year and is considering 35 restaurant locations in Tennessee.
Zoom out: Amazon, which is a bedrock corporate tenant in the Nashville Yards development, ranked at No. 19 in the poll. Respondents scored its growth and services highly.
- FedEx, which is based in Memphis, dropped 10 spots in the rankings to No. 43, but maintained a positive score.
- Dollar General, which is based in Goodlettsville, ranked at No. 85 with a "fair" score. Respondents gave the retail giant's culture and services a low grade.