Nashville Convention and Visitors Corp. campaign preaches tourism "respect"
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Image: courtesy of the Nashville Convention and Visitors Corp.
The Nashville Convention and Visitors Corp. launched an ad campaign in recent days promoting "respect and responsibility" among tourists and locals.
Why it matters: Tourism is big business for Nashville. But pretty much everyone who lives here knows it can have a downside, from noisy partiers at the short-term rental next door to packed pedal taverns causing traffic jams during the evening commute.
- Problems have been especially pervasive in the honky-tonk district, which has seen high-profile incidents of tourists being harmed.
By the numbers: According to preliminary numbers, 16.9 million visitors generated $11.1 billion in spending last year.
Friction point: City leaders have wrestled with ways to balance the obvious economic benefits of tourism with residents' quality-of-life concerns.
- The Metro Council introduced regulations on short-term rentals in residential neighborhoods.
- They've also worked to reign in party buses, driving hot tubs and other forms of transportainment.
Driving the news: The CVC's campaign is called "destination stewardship." It encourages visitors, but also locals, to "respect yourself, others and our city." The campaign also includes an ad to "keep Nashville beautiful."
- Pole banners featuring the messaging have been installed throughout downtown and on some digital billboards.
What she's saying: "This campaign is a reminder that we all have a role to play in protecting the city we love," CVC president and CEO Deana Ivey said in a statement. "By being mindful of our actions and showing care for our surroundings, we help ensure Nashville remains a beautiful, welcoming, and safe place for everyone to enjoy."
Flashback: The CVC launched a similar campaign last year called "Push Pause," which reminded people to take proactive measures to protect their safety.
- That was one of multiple safety efforts that emerged following the death of college student Riley Strain in early 2024, Strain went missing after a night of partying. His body was later found in the Cumberland River.
The big picture: Nashville isn't alone in pushing for respect from visitors. Miami Beach sidewalk cafes shut down as part of a viral marketing campaign aimed at eliminating heavy partying during spring break.
Editor's note: This story has been updated to reflect that advertisement banners have been installed throughout downtown.