Taylor Swift's "Eras Tour" brought in a record $2 billion-plus
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Taylor Swift's epic two-year trip around the globe will officially go down in history as the highest-grossing tour of all time.
Why it matters: The record-shattering musical spectacle also hit new highs in Indianapolis, packing more fans into Lucas Oil Stadium than any other concert on three consecutive nights and having an estimated nine-figure economic impact on the Circle City.
Driving the news: Following the final "Eras Tour" stop in Vancouver, Pollstar confirmed the tour brought in an estimated $2.2 billion.
- That nearly doubles the performance of the previous record-holder, Coldplay's Music of the Spheres tour.
By the numbers: Between tickets, travel, outfits and lodging, the average Swiftie spent $1,300 per show, per the Washington Post.
- More than 10 million tickets were sold in total, and Pollstar lists estimated average attendance of an "Eras Tour" show at 67,487, another record.
Zoom in: Swift, Indy's most-streamed artist on Spotify last year, drew about 69,000 fans to Lucas Oil Stadium on each night of her three-day stop here.
- The tour set a new attendance record every night, surpassing the high mark set earlier in the year by Morgan Wallen, Indianapolis' second most-streamed artist in 2024.
- More than 200,000 people hit downtown over the weekend Swift was in town.
State of play: While economic impact estimates put Swift's Indy impact at $100 million or more, IU Kelley School of Business economist Kyle Anderson explains we'll likely never know the exact figure considering the difficulty of conducting true economic impact studies.
- He adds those studies can take months to complete, and include bias from organizations conducting them who are incentivized to be aggressive with the numbers.
- Other benefits of Swift's stop — like the boost to Indy's "brand" as a tourist destination — are "almost impossible to quantify."
Flashback: Swift will have played nearly 149 shows during the tour in more than 50 cities worldwide.
- Each show included a more than 40-song setlist plus at least two surprise songs.
- Along the way, Swift announced her 11th studio album: "The Tortured Poets Department."
- The tour also helped boost her to billionaire status.
Between the lines: Swift raked in millions beyond the concert sales, too.
- Swift's concert movie set a box office record for concert films on its opening weekend in October 2023, making more than $95 million. By January 2024, it earned more than $261.6 million globally, Variety reported.
- Merch sales alone brought in $200 million as of December 2023, per Pollstar.
Go deeper: Grammy's love affair with Taylor Swift continues into 2025