Dallas apparently loves being inspired by western wear. Photo: Felipe Rodriguez/VW Pics/Universal Images Group via Getty Images
Dallas is one of five cities becoming live-shopping "trendsetters," according to e-commerce platform Whatnot.
Why it matters: Whatnot feels a bit like watching QVC on a day home from school. Its livestreams help small business owners show off their wares and interact with viewers.
State of play: Whatnot found that five cities "developed a distinct live shopping identity reflected in what people purchased," in its 2026 Trends Report, shared exclusively with Axios.
Dallas is driving the western wear revolution with denim styles (+270%) and vintage and Y2K aesthetics (+265%).
Atlantaled national purchase growth in WNBA cards, up 7,300% since 2024.
Phoenixled K-beauty adoption with purchases up 3,250%, the highest in the nation, as Gen Z embraced Korean skincare alongside press-on nails, up 1,210% since last year.
Chicago drove the precious metals boom with platinum up 15,300%, making it the national leader in alternative asset investing.
Stunning stat: Miamirecorded the nation's highest per-capita Labubu purchase rate on Whatnot.
