Kansas City Chiefs tight end Travis Kelce is swiftly moving into investments now that he's part of an activist hedge fund that has taken a 9% stake in Six Flags.
Why it matters: Kelce has joined New York-based Jana Partners in its investment push to improve the amusement park company's marketing and customer experience, per the Wall Street Journal.
Six Flags has struggled for years due to declining visits.
State of play: The company moved its Arlington headquarters to Charlotte last year after merging with Ohio-based Cedar Fair.
The company still struggled this year due to fewer visitors and inclement weather, and shares were down about 50% year-over-year before Jana's investment.
Shares rose about 18% last week after the Jana announcement.
The intrigue: Jana Partners was behind the push for Whole Foods to sell to Amazon.
John Mackey, the cofounder of Whole Foods, said representatives from Jana threatened to take over the board and fire him unless he did what they said.
Flashback: Six Flags was founded in 1961 in Arlington and has since grown into one of the world's largest theme park operators.
What they're saying: Kelce said he grew up going to Six Flags.
"The chance to help make Six Flags special for the next generation is one I couldn't pass up," he said in a statement.
