Chelsea Hall in Colleyville has hot and cold fall drinks right now. Photo: Naheed "As Nice As Pumpkin Spice" Rajwani-Dharsi/Axios
It's still too hot for flannels and fuzzy socks, but pumpkin spice can help you mentally fast forward to fall.
Driving the news: IHOP started serving pumpkin pancakes earlier this month, Dutch Bros launched its fall drinks last week, and Starbucks debuted its fall menu yesterday.
Yes, but: It's all a tease. Fall is still 26 days away.
State of play: 1 in 3 shoppers are willing to pay more for pumpkin-spice flavored goods, a survey of 2,200 Americans found.
What's next: Dairy Queen's Pumpkin Pie Blizzard Treat returns on Friday.
Trader Joe's typically launches its pumpkin spice products by mid-September.
The bottom line: Tempting Texans with fall flavors when the season is so far away should be considered a sacrilegious act.
