Why it matters: TikTok has helped popularize Beyblading among adults and kids. Many Beyblading videos on the platform have thousands of views.
How it works: Players launch their Beyblades into a roughly 12-inch space called a stadium. The last Beyblade spinning wins.
Zoom in: UT Dallas' National Society of Black Engineers runs the Texas Beyblade League to teach children about science, math and engineering through the game.
One parent says Beyblading with UT Dallas students has helped her son find role models.
The intrigue: Beyblades can be pricey, costing $10-$30 each.