The Keith Lee effect continues

Food critic Keith Lee is featuring a DeSoto restaurant in a limited video series produced by Microsoft.

Why it matters: Lee's reviews often publicize lesser-known Black-owned restaurants, which may not be prepared for the success.

The latest: In "The Reheat with Keith Lee," the influencer visits three restaurant owners to show them how AI tools can help their operations.

• The show features DeSoto's Brunchaholics, Las Vegas restaurant Pretty Soul Kitchen, and New Orleans restaurant Mondays.

What they're saying: Lee visited Brunchaholics during his February trip to North Texas.

• "I was positively impacted by the Keith Lee effect, and since, things have been wild – I wasn't prepared. I have needed ways to stay organized to keep up with the demand," Brunchaholics owner Jessie Washington said in a statement about the show.