The new Black Rifle Coffee location in Plano. Photo courtesy of Cormac West.
The long-awaited Plano location of Black Rifle Coffee is up and running. The Utah-based coffee company, dubbed the "Red-state Starbucks," says it serves "coffee and culture to people who love America."
The big picture: Black Rifle already has several locations in Tarrant County, but the Plano store is the first one on the east side of D-FW.
Zoom out: The company joined the New York Stock Exchange last month and plans to hire 10,000 veterans.
- Black Rifle also has a popular podcast and an apparel line.
Of note: Black Rifle offers a 10% discount to military veterans and first responders.
Our thought bubble: You don’t have to love guns — or care about the military at all, actually — to love the incredible coffee at Black Rifle.
- Especially that horchata latte. It’s delicious.
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