Pure Quill Superette opens in Edgewood

Zoom in: Shelves are stocked with olive oil, coffee, Duke's Mayo and bread from Alon's. Deli cases offer fresh veggies and meat from Riverview Farms and Stone Mountain Cattle Company.

• Order at the counter and enjoy egg 'n' cheese sandwiches, an egg salad sandwich, or chicken liver rice bowls at the diner-style banquettes.

The big picture: "My inspiration for the market was bodegas from around the world," owner Rouse told Axios. "There's nothing better than a roadside oasis."

Vibes: Lo-fi, laid-back and straightforward.

• If restaurants were people, Pure Quill and Homegrown — the mellow breakfast diner about a mile down Memorial Drive — would probably hang out.

Catch up quick: Rouse lives in the neighborhood, and has loved the building — a former tire shop — since moving here in 1996.

• When the former home of Chop Shop became available, Rouse saw an opportunity to open a concept close to his home and his heart (Rouse's family ran a grocery store in West Virginia).

What's next: Long Snake Wine Bar pops up at Pure Quill every Wednesday and Thursday.

• Rouse plans to open a bar in the neighboring space. Grab-and-go prepared food options are coming soon, he said.

Thomas' thought bubble: My girlfriend and I visited Pure Quill on the first day of the water outage — the market's opening day. That didn't keep the crowds away.

• My girlfriend ordered the fried veggie rice topped with an egg. I got an egg 'n' cheese sandwich (you can get sausage too).
• Both were excellent and hearty lunch-counter options.

The bottom line: Go!