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Members of the U.S. National Guard arrive at the U.S. Capitol on Jan. 12. Photo: Tasos Katopodis/Getty Images

Google informed its advertising partners Wednesday that beginning Jan. 14, its platforms will block all political ads, as well as any related to the Capitol insurrection, "following the unprecedented events of the past week and ahead of the upcoming presidential inauguration," according to an email obtained by Axios.

Why it matters: Political ad bans are designed to curb confusion and misinformation surrounding highly sensitive events. Google says a limited version of its "sensitive event" policies went into effect after the violent events in the Capitol on Jan. 6.

  • Google lifted a ban on election ads in December after the Nov. 3 election and ahead of the Georgia runoffs.

Details: Advertisers will not be able to run any political ads or ads "referencing candidates, the election, its outcome, the upcoming presidential inauguration, the ongoing presidential impeachment process, violence at the U.S. Capitol, or future planned protests on these topics," according to the email.

  • "There will not be any carveouts in this policy for news or merchandise advertisers," the notice reads.
  • The ban will apply broadly to any ads running through Google's ad tech platforms, including Google Ads, DV360, YouTube, and AdX Authorized Buyer.
  • Google says it will also be "extremely vigilant" about enforcing its longstanding Dangerous and Derogatory Content policy, which prohibits any ads that promote hate or incite violence.

The big picture: Google's announcement is in line with a broader strategy that the tech giant has been using for years to prevent confusion around sensitive events.

  • For example, in March and early April, it implemented a temporary ban on advertising with COVID-19-related terms to stop confusion from spreading around fake goods or price-gouging related to the pandemic.
  • Facebook's ad ban is still in place following the election.

What's next: Google says it will "carefully examine a number of factors before deciding to lift this policy for advertisers," but that the current plan is to keep this policy in place until at least Jan. 21, after inauguration.

Flashback:

Go deeper

App rush: Talent over trash

Data: Knight First Amendment Institute at Columbia University. Chart: Michelle McGhee/Axios

Amid the sea of pollution on social media, another class of apps is soaring in popularity: The creators are paid, putting a premium on talent instead of just noise.

The big picture: Creator-economy platforms like Patreon, Substack and OnlyFans are built around content makers who are paid. It's a contrast to platforms like Facebook that are mostly powered by everyday users’ unpaid posts and interactions.

Updated 1 hour ago - Sports

Olympics dashboard

Team USA's Simone Biles during the women's team final on day four of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on Tuesday in Japan. Photo: Fred Lee/Getty Images

🤸🏾‍♀️: Simone Biles reacts to "love and support" after withdrawing from all-around gymnastics and team finals, citing her mental health

🏃: U.S. pole vaulter Sam Kendricks withdraws from Games after positive coronavirus test

🏊‍♂️: Caeleb Dressel wins gold in men's 100m freestyle —Bobby Finke wins gold in first men's Olympic 800m freestyle

📷: In photos: Tokyo Olympics day 6 highlights

🗓: The Olympic events to watch today

💵: Olympic athletes see more sponsorship opportunities

🏃‍: Female Olympians push back against double standard in uniforms

Go deeper: Full Axios coverage - Medal tracker

Felix Salmon, author of Capital
2 hours ago - Economy & Business

Giant earnings growth for the world's largest companies

Illustration: Aïda Amer/Axios

Never in the history of capitalism have the world's biggest companies grown as fast as the tech giants in recent years.

Why it matters: A series of stunning earnings reports this week — with another one likely to arrive Thursday afternoon, from Amazon — has underscored the astonishing growth among a group of companies that were already some of the most profitable of all time.

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