MassMutual will run a two-minute Super Bowl ad before kickoff this year, specifically to capture the somber tone that comes with the Super Bowl's pre-game rituals.
Why it matters: While most advertisements are getting shorter (such as ads less than 10-seconds online) some advertisers are bucking the trend to bring culturally relevant messages to sports, particularly high-impact games, given the political climate around issues of diversity, race and harassment.
Charter is raising the minimum wage for its 95,000 employees to $15 per hour, including target commissions, the company announced in a blog post Friday. The telecom giant is crediting "the general deregulatory environment" in Washington for allowing it to increase its workforce and capital investments.
Why it matters: The Trump Administration has enacted favorable legislation and regulation toward telecom companies and large corporations. Many, including Charter, have been taking advantage of the regulatory environment by offering employees higher minimum wages or tax-bonuses.
On MSNBC, Rachel Maddow was literally laughing. Over on Fox News, Sean Hannity put up his dukes.
At 9 last night, you could just flip between the two and see an encapsulation of our two Americas — total dismissal of the memo's import, vs. the assertion that it's "only about 15 percent of what's coming."
