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Illustration: Aïda Amer/Axios
iHeartMedia and Deep Blue Sports + Entertainment announced Tuesday that they are launching the Women's Sports Audio Network, the first-ever audio platform dedicated strictly to women's sports.
Why it matters: It's the latest sign of the huge momentum in women's sports — and the expansion in media to capitalize on it.
Driving the news: "While women's sports continue to break ratings and attendance records on a seemingly regular basis – it's imperative the media marketplace and commercial investment keep pace to not just meet consumer demand, but sustain this growth market," Laura Correnti, Founder and CEO of Deep Blue said in the platform's announcement.
- The Women's Sports Audio Network, which will be free, is set to include podcasts, sports reports and feature athletes' stories on and off the field.
- "This partnership effectively moves the coverage of women's sports from 15% to 90% overnight through the power of audio," Correnti said.
- Correnti announced the platform's launch at the TN50: The Business of Women's Sports Summit on Tuesday, an event produced by Axios and Deep Blue.
The big picture: Money is pouring into women's sports, including through new deals and partnerships.
- There's also been a recent shift in media to broaden coverage to include women's sports.
TN50: The Business of Women's Sports Summit is an event focused on the growing marketing and investment dollars in women's sports. The event, produced by Axios and Deep Blue Sports + Entertainment, features top female athletes, sports leaders and investors in the women's sports industry.