Mar 15, 2024 - Economy

Amazon pushes further into sales periods

illustration of an Amazon logo decorated with packages

Illustration: Annelise Capossela/Axios

Amazon will hold a six-day sales event for U.S. customers on March 20–25, the company announced this week, Hope writes.

Why it matters: The retail giant has been increasing the frequency of its promotional periods as competition for online spending from the likes of Walmart and direct-to-consumer brands has grown.

  • In 2022, Amazon held two Prime Day-like sales events in the same year for the first time.
  • The company doubled up again last year — and its second event in October helped push year-over-year online stores sales growth to 9% in the fourth quarter, compared to a contraction in Q4 2022.

Zoom in: Unlike Prime Day sales, the upcoming Big Spring Sale is open to anyone, even customers who don't have a Prime membership.

  • The company says Prime members, who are some of Amazon's biggest spenders, will have "exclusive deals."

What we're watching: Amazon says prices for products across beauty, home, sports, outdoor and electronics may be discounted by up to 40%–50%.

💭 Our thought bubble: There's an expectation that consumer spending will slow down this year compared to last year, so companies like Amazon will likely ramp up incentivized shopping.


This story was an excerpt from Axios Closer, a recap on the day's biggest business stories.

Read the full edition
Go deeper