Amazon announces new spring sale following strong holiday quarter

• In 2022, Amazon held two Prime Day-like sales events in the same year for the first time.
• The company doubled up again last year — and its second event in October helped push year-over-year online stores sales growth to 9% in the fourth quarter, compared to a contraction in Q4 2022.

Zoom in: Unlike Prime Day sales, the upcoming "Big Spring Sale" is open to anyone, even customers who don't have a Prime membership.

• The company says Prime members, who are some of Amazon's biggest spenders, will have "exclusive deals."

What we're watching: Amazon says prices for products across beauty, home, sports, outdoor and electronics may be discounted by up to 40% to 50%.

Our thought bubble: There's an expectation that consumer spending will slow down this year compared to last year, so companies like Amazon will likely ramp up incentivized shopping.