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Trump during a White House session on youth vaping in November 2019. Photo: Jabin Botsford/The Washington Post via Getty Images

The lobbying group Vapor Technology Association is targeting President Trump with a six-figure ad buy in Palm Beach County, Fla., opposing a national ban on flavored e-cigarettes, a VTA spokesperson confirmed to Axios.

Why it matters: As Trump weighs whether to move forward with a proposed ban designed to curb youth vaping, 54 people have died from lung injuries associated with e-cigarette use in 27 states and the District of Columbia as of Dec. 19, per the Centers for Disease Control and Prevention.

  • There are 2,506 confirmed hospital cases of the lung injury in all 50 states, Washington and two U.S. territories, as of Dec. 17.
  • While illicit THC vaping products are strongly linked to the vaping illnesses, per CDC, the agency has not ruled out nicotine products.

Driving the news: The ad depicts two voters, one identified as a Trump supporter, arguing that flavored vapor products helped them quit smoking. Banning flavored e-cigarettes will result in vapers withdrawing their support for Trump, costing him the 2020 election, the voters in the ad say.

  • It will air Sunday on Fox News, CNN, and MSNBC in Palm Beach County, Fla., per the VTA's press release. The president is spending the holidays at Mar-a-Lago in Palm Beach.
  • The ad cites a 2016 Royal College of Physicians report to claim that vaping is "95% safer" than smoking.
    • "Although unknown, the hazard to health arising from long-term vapour inhalation is unlikely to exceed 5% of the harm from tobacco smoke," the report states.
  • Depicting e-cigarettes as a safer alternative to cigarettes is an effective marketing strategy for consumers, the report also states.

Flashback: Conservative leaders circulated data to the White House last fall showing the number of adult vapers in key battleground states greatly outweighs the margins by which Trump won those states in 2016 — and they argue it could cost him reelection.

  • VTA ran its first ad in October.

Our thought bubble, via Axios' Alayna Treene: There are four unsubstantiated assumptions about adult vapers in the case being presented to Trump.

  1. They start out as Trump voters.
  2. They wouldn't vape anymore if they couldn't get the flavors.
  3. They are single-issue voters around vaping rights.
  4. The eventual Democratic nominee would be more vape-friendly.

Go deeper: GOP allies warn vaping ban will sink Trump in 2020

Editor's note: This story clarifies that while illicit THC vaping products are strongly linked to the vaping illnesses, the CDC has not ruled out not ruled out nicotine products.

Go deeper

3 mins ago - Health

CDC: Pfizer and Moderna boosters overwhelmingly prevent Omicron hospitalizations

Brian Cassella/Chicago Tribune/Tribune News Service via Getty Images

Booster doses of the Pfizer-BioNTech and Moderna vaccines overwhelmingly prevented hospitalizations from the Omicron variant, according to Center for Disease Control and Prevention data out Friday.

Driving the news: Pfizer and Moderna boosters were 90% effective at preventing Americans infected with the Omicron variant from ending up in the hospital, per the data.

Janet Yellen co-opts Reaganomics phrase for new Davos speech

Treasury Secretary Janet Yellen at a speech this week. Photo: Alex Wong/Getty Images

The U.S. needs to focus on increasing its productive potential, Treasury Secretary Janet Yellen will tell world leaders Friday, calling for what she terms "modern supply side economics."

Why it matters: She is co-opting a phrase traditionally used by political conservatives to describe low-tax and deregulatory policies — and framing the Biden administration's initiatives as the best path forward to achieve greater national prosperity.

Dan Primack, author of Pro Rata
1 hour ago - Economy & Business

Calling the startup valuation peak

Illustration: Annelise Capossela/Axios

Anyone who's called a private market peak over the last decade, or even suggested that air was leaking out of the balloon, has been swiftly humbled. "Nothing matters" has consistently proven to be the only thing that matters.

Our thought bubble: The go-go era is history, even if the economy and new company formations remain strong.