Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Axios on your phone

Get breaking news and scoops on the go with the Axios app.

Download for free.

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Illustration: Lazaro Gamio/Axios

Conservative leaders are circulating data to White House staff that claims adults who vape will turn on President Trump if he follows through with his planned ban on flavored e-cigarettes, Axios has learned. 

Between the lines: The data (shown below) reveals that the number of adult vapers in key battleground states greatly outweighs the margins by which Trump won those states in 2016 — and they argue it could cost him reelection.

What we're hearing: "While parents may be concerned about e-cigarettes, the people who genuinely care about vaping as a voting issue so far outweighs the number of people Trump needs to win in 2020 that they are royally screwing themselves by doing this," Paul Blair, the director of strategic initiatives at Americans for Tax Reform, tells me.

  • Suburban moms concerned about vaping "don't have the same voter intensity on this as adult vapers do," an industry lobbyist said.
  • Florida, which Trump won by 113,000 voters, had about 873,000 adult vapers in 2016. They reason that if 1 in 8 vapers turn against Trump in 2020 because he foreclosed their vaping options, it could jeopardize the election.

Why it matters: If Trump backs away from proposed enforcement policy, it would be the second time in recent weeks that political concerns prompted him to dial back government regulations.

  • Trump's openness this summer to expanded background checks cooled after the gun lobby and campaign advisers warned about bad internal polling.

Our thought bubble: There are four unsubstantiated assumptions about adult vapers in the case being presented to Trump:

  1. They start out as Trump voters.
  2. They wouldn't vape anymore if they couldn't get the flavors.
  3. They are single-issue voters around vaping rights.
  4. The eventual Democratic nominee would be more vape-friendly.

Still, the math can't be totally ignored, especially in places like Michigan, Pennsylvania and Wisconsin where Trump's 2016 win margins were so narrow and the number of adult vapers is relatively high.

By the numbers: More than 4 million people in swing states regularly used e-cigarettes in 2016, according to FDA-funded survey data published last year in the Annals of Internal Medicine.

  • Industry experts say that number has increased significantly in recent years.

Behind the scenes: The White House scheduled a listening session with conservative groups last Thursday after receiving intense backlash from GOP leaders and industry execs following the announcement of the ban.

  • Among the invitees: The Competitive Enterprise Institute, the Goldwater Institute, AFT and the Vapor Technology Association.
  • But roughly 24 hours after invitations went out, the meeting was canceled.
  • "They’re in chaos mode on this stuff because the backlash has been so resoundingly overpowering," one invitee said.
  • A White House official says the meeting is expected to be rescheduled.

The bottom line: The political pressure points regarding the ban have gotten Trump's attention.

  • Shortly after the proposed ban was announced, Trump tweeted that he still likes vaping as an alternative to cigarettes.
  • Trump's 2020 campaign manager Brad Parscale also hit back at a Trump follower who tweeted that banning vaping products is "not on brand with MAGA."
  • One administration official said the tweets were prompted by a flood of criticism from conservative leaders.

Go deeper

Updated 3 hours ago - Sports

Swimmer Chase Kalisz first American to win Olympics gold medal

Chase Kalisz of Team United States celebrates after winning the Men's 400m Individual Medley Final on day two of the Tokyo 2020 Olympic Games at Tokyo Aquatics Centre in Tokyo, Japan. Photo: Al Bello/Getty Images

Swimmer Chase Kalisz became on Sunday the first Team USA Olympian to win gold at the Tokyo Games.

The big picture: The Rio 2016 silver medalist's winning time in the men's 400 meters Individual Medley Final was 4 minutes 9.42 seconds. His teammate Jay Litherland took silver .86 seconds later.

California's largest wildfire razes homes as 88 huge blazes burn in U.S.

Firefighters on the scene as dozens of homes burn during the Dixie Fire in the Indian Falls neighborhood of unincorporated Plumas County, California, on July 24. Photo: Josh Edelson/AFP via Getty Images

Flames from California's biggest wildfire were engulfing homes in the state's north overnight — one of 88 large blazes raging in the U.S.

Driving the news: The Dixie Fire, which erupted July 14 near the origin of the deadly 2018 Camp Fire in Butte County, was tearing through the community of Indian Falls in the neighboring Plumas County, per AP.

Golfer Bryson DeChambeau will miss Olympics after testing positive for COVID

Bryson DeChambeau of the United States on the 18th tee during Day Two of the 149th Open at Royal St George’s Golf Club on July 16 in Sandwich, England. Photo: Andrew Redington/Getty Images

Bryson DeChambeau has tested positive for COVID-19 and will miss the Tokyo Olympic Games, USA Golf announced late Saturday.

What he's saying: "I am deeply disappointed not to be able to compete in the Olympics for Team USA," DeChambeau said in a statement.